THE core

THE ZUR is a slow-fashion label rooted in the meeting of two worlds — the bold energy of South America and the refined design culture of Europe. Founded by Manuela Rivadulla, an Argentine stylist based in London, and her mother Roxana, an expert in traditional leather craftsmanship, THE ZUR brings together generations, geographies, and disciplines.

Our pieces are made from upcycled leather, handcrafted by skilled artisans in Buenos Aires. Each bag is created with intention: timeless in design, rich in meaning, and made to last.

The name THE ZUR is inspired by Zona Sur — the southern zone of Greater Buenos Aires, where our story began. It’s a tribute to our roots and everything the South represents: culture, resilience, and soul. From Borges’ poetry to Charly García’s lyrics, from architectural lines to personal memories, these influences shape every step of our process.

More than just a brand, THE ZUR is a bridge — between tradition and innovation, craft and concept, London and Buenos Aires.

Designed in London. Handcrafted in Buenos Aires.